Google

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For the launch of Google’s Pixel3a, we worked directly with Google creative’s on the hardware team from ideation to execution. We wanted to create a differentiated look and feel, so the entire spot is motivated by the continuous hand off of a device. To execute this in-camera, we rigged the device to a robotic arm.

Role

Co-director

Client

Google

2019

Spring

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For each phone hand-off, we rigged the device to a robotic arm to make sure the movement would be consistent and smooth. All handoffs were meticulously designed to create a sense of fluid movement in the edit.

For each phone hand-off, we rigged the device to a robotic arm to make sure the movement would be consistent and smooth. All handoffs were meticulously designed to create a sense of fluid movement in the edit.

In my set design happy place.

In my set design happy place.

credits

  • Directed by: Lake Buckley & Aaron Duffy
  • Client: Google
  • Agency: SpecialGuest
  • Production Company: 1stAveMachine
  • Producer: Jason Taragan
  • Post Producer: Barry Gilbert
  • Director of Photography: Stephen McGehee Moco
  • Operator: Simon Wakley Moco
  • Tech: Jackson Notier
  • 1st AC: Peter Morello
  • DIT: Tyler Isaacson
  • Gaffer: Billy Quigley
  • Key Grip: Kevin Bacon
  • Production Designer: Anthony Asaro, Nathalie Nostrand, Mark Vale
  • Prop Rigger: Marco Cousins, Daniel May-Applegate
  • Stylist: Lilli Millhiser Hair & Make Up: Ashleigh Ciucci
  • Talent: Chloe Freeman, Akua Murray-Adobe, Joseph Cheatham
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