Google’s hardware team approached SpecialGuest looking for help with concepting and executing the launch story for the new PixelBuds. Initially I played the role of a creative director, and during the production phase I transitioned into the role of co-director.
The purpose of this project was to communicate the rigor and thoughtfulness that went into designing the PixelBuds. The idea was to boil down the two-year making process into a two-minute story.
Role
Co-Director, Creative Direction
Client
2019
Spring
- Directed by: Lake Buckley & Tucker Bliss
- Client: Google
- Agency: SpecialGuest
- Production Company: SpecialGuest
- Director of Photography: Stephen McGehee & Christopher Lew
- Editor: Dylan Edwards
- Sound Design/Mix: Raphaël Ajuelos
- Composer: James William Blades
- Colorist: Nicke Jacobsson
- VFX: Djeison canuto
- Designer: Claire Kho
- Animators: Djeison canuto, Cary Janks & Eric Miró